The heart of Winterfest's charm lies in its unique branding and logo, designed to capture the festive spirit of this downtown Sheboygan event. The logo features a burst texture backdrop, evoking the joy and excitement of winter. The color palette blends different shades of blue, symbolizing the cool, crisp winter air. The typography is a playful combination of rough, stylized sans serif and fun, rough script fonts, creating an inviting and lively look. A simple slab serif font adds a touch of classic charm, tying the whole design together with a cohesive and appealing aesthetic.
Rough vintage textures are incorporated into the design, adding warmth and character to the logo, making it feel both nostalgic and fresh. This thoughtful combination of elements results in a logo that perfectly represents the fun, whimsical, and family-friendly atmosphere of Winterfest.
