Unique Unicorn, located in the heart of historic Saint Joseph, Missouri, is more than just a plant store—it's a haven for plant enthusiasts. Drawing inspiration from nature, the brand's identity is rooted in the colors and shapes of healing stones. Geometric forms, symbolic of balance, harmony, and nature, serve as a core element of the brand. This approach is reflected in a color palette: serene blues reminiscent of blue lace agate and aquamarine convey calm and tranquility, while earthy greens reflect growth and vitality, like moss agate or malachite. Warm golds and ambers, like citrine or amber, represent energy and positivity, and soft pinks and purples evoke love and harmony, akin to rose quartz or amethyst.
The typography complements this with a mix of modern sans-serif and serif fonts, creating a balance between contemporary style and sophistication. Geometric shapes appear throughout the brand's graphic elements, reinforcing themes of structure and organic beauty. Photography at Unique Unicorn focuses on showcasing plants as more than just decorative items; they are integral elements of design and well-being.
The brand’s applications are equally thoughtful, from a logo that features a stylized geometric unicorn to packaging designs that incorporate geometric patterns and the signature color palette. Printed materials, such as business cards and brochures, are consistent in their use of colors and geometric motifs. The digital presence of Unique Unicorn, including its website and social media platforms, is designed to be both visually engaging and user-friendly, showcasing clean layouts, intuitive navigation, and captivating visuals that convey the brand's unique experience.
Overall, Unique Unicorn blends the vitality of nature with contemporary design, creating an aesthetic that conveys expertise, care, and sophistication. By embracing healing stone-inspired colors and geometric elements, the brand reflects its commitment to holistic well-being and celebrates the beauty of plant life. theuniqueunicorn.com
