Every year, The Des Moines Register's Sports Awards ceremony gathers nearly 800 high school athletes, their families, friends, and sports enthusiasts from across the state. This event celebrates the outstanding achievements of these young athletes, culminating in the recognition of the elite performers.
With the ceremony growing larger and more dynamic each year, we decided to elevate the experience with trendy, athletic-inspired merchandise. Drawing inspiration from top athletic brands like Nike and Under Armour, the goal was to create a collection that felt fresh and fun.
The merchandise featured sleek designs with powerful messages such as "I Am Sport", "Eat. Sleep. Run." and "Just Getting Started #ALLIOWA". Bold, minimal typography highlighted these phrases, making them stand out on t-shirts, hoodies, and caps. As well as unique patterned designs. The apparel was designed to be both stylish and functional.
