This beloved Des Moines restaurant requested a brand awareness campaign inspired by the political buzz that Iowa is well-known for. The campaign centered around Jethro, the illustrated mascot known for his lumberjack persona. Turning him into a political candidate with the slogan, “Vote for Jethro”, we’ve given him a fresh, more polished look while maintaining the charm of the brand.
Inspired by Shepard Fairey’s iconic Obama Hope posters, we crafted our own vibrant and colorful designs featuring Jethro, declaring BBQ in a clean, san-serif font as strong and straightforward as Jethro’s commitment to great BBQ. The slogan, "Everyone Deserves Good BBQ," is a promise of inclusivity and quality. It’s about bringing people together over a shared love of food and fun. Our campaign materials, from buttons to posters, are designed to be eye-catching, conversation-starting, and succeeded in bringing a fresh take to this recognizable brand.
