To promote a new convenient magazine and catalog delivery service, we were tasked with not only the brand identity, but also created the name itself for the service. After exploring various options, we discovered that “DoorFront Direct” perfectly described the convenient and speedy service.
We focused on crafting a brand look that would truly represent our service. The modern icon integrates a stylized house with a magazine, visually conveying the essence of our service without needing further explanation. The design went through numerous iterations to achieve a look that is both clear and compelling. The color palette of muted green, blue and red evokes reliability and trust, while our typography—featuring a blend of condensed and script fonts—reflects a balance of professionalism and warmth.
