The goal of this campaign was to create engaging marketing materials to improve the awareness of Colorado State University’s Online MBA program, specifically targeting young professionals that work full-time and want to take their careers to the next level.
We succeeded in meeting this goal by developing a fresh look for the campaign, while still staying true to the existing CSU brand. The duotone color scheme honors the traditional green and gold of CSU while introducing vibrant contrasting colors to symbolize energy and innovation. The graphics blend classic imagery of the university’s landmarks with modern, abstract shapes to convey movement and progress, reflecting on the dual nature of maintaining a career while pursuing further education.
