Affirm Medical Weight Loss is promoting a new fitness and wellness program tailored to older adults and those who have tried conventional weight loss methods without success. This new program combines the expertise of personal trainers, dietitians, and yoga instructors to create a fully customized approach to each client.
The branding for this program embraces a vibrant aesthetic of fresh energy with bright hues of purple, pink, and teal. The logo reflects a sleek approach with a clean, humanist font paired with a neutral sans serif. The use of vibrant gradients enhances the visual appeal, symbolizing the holistic and fluid nature of the program. This brand aims to resonate deeply with individuals who have faced previous challenges, offering them a new, supportive pathway to success.
